With 270 premium and luxury brands online and offline, the OUTLETCITY METZINGEN is Europe’s No. 1 omnichannel outlet. It all started with the HUGO BOSS warehouse sale almost 50 years ago. With more than 4 million visitors from 185 nations every year, OUTLETCITY METZINGEN is one of the most popular outlets in Europe and, with more than 25 million online visitors a year, is also a top player in the digital world. In order to keep a close eye on what is happening in the OUTLETCITY METZINGEN and to recognize potential for optimization, all visitors to the entire outlet and the visitors to the individual brand stores need to be counted with People Counting by sensalytics. Combined with the brand store's sales data provided by the Revenue Tracking solution, this creates a 360° view which serves as the base for both strategic and operational decisions.
In the sensalytics cloud-based analytics portal, all collected KPIs are processed and meaningfully combined. The result is a full view which is essential for the center management's decision-making: passers-by, capture rate, visitors, revenue and conversion rate.
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